Growth Masterminds: mobile growth podcast

A podcast by Singular

Categories:

151 Episodes

  1. Modeling SKAN data for better iOS mobile marketing insights

    Published: 11/19/2021
  2. China mobile: learning from Alibaba, Tencent, mobile commerce

    Published: 11/1/2021
  3. InMobi CEO on data, privacy, payment freedom on iOS, & InMobi Telco

    Published: 9/15/2021
  4. Boosting app monetization AND user retention: AppLike CEO Jonas Thiemann

    Published: 8/16/2021
  5. After attribution: what's next in marketing measurement

    Published: 8/9/2021
  6. Why Vungle bought JetFuel and what it means for the mobile marketing landscape

    Published: 7/9/2021
  7. Apple's SKAdNetwork is a huge bonus for kids apps, says Kidoz co-CEO Eldad Ben Tora

    Published: 6/14/2021
  8. Cloud gaming is a game-changer for marketers: chatting with Bluestack's new Now.gg VP Ben Armstrong

    Published: 6/3/2021
  9. Mobile app success in China: pitfalls, challenges, and secrets, with Josh Burns

    Published: 5/15/2021
  10. Adtech upheaval: why Digital Turbine bought Fyber, and what's happening in the ecosystem

    Published: 4/2/2021
  11. So you need SKAdNetwork-compatible mobile ad inventory ...

    Published: 3/10/2021
  12. Facebook AAA: How to analyze Automated App Ads by country and creative simultaneously

    Published: 3/3/2021
  13. iOS 14: is the ad ecosystem ready? (plus SKAdNetwork and MMPs, mobile web and deep links, and VTA)

    Published: 3/2/2021
  14. Fingerprinting in iOS 14: where you can and can't use probabilistic fingerprinting for marketing measurement or tracking

    Published: 3/1/2021
  15. Everything you need to know about Apple's App Tracking Transparency pop-up, with Singular CTO Eran Friedman

    Published: 2/24/2021
  16. Mixtiles co-founder on marketing, identity, privacy, iOS 14, and app vs web

    Published: 2/19/2021
  17. SKAdNetwork challenges for mobile marketers: supply side data, and privacy cohort size

    Published: 2/11/2021
  18. From Hello World to Clash of Clans: how your marketing analytics needs change

    Published: 11/19/2020
  19. ROAS and cohorts in iOS 14? Here's how

    Published: 11/2/2020
  20. Mobile ad monetization: challenges, trends, and future for this multi-billion dollar segment

    Published: 10/22/2020

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Growth Masterminds is smart user acquisition and mobile growth pros sharing their best insights on UA, retention, mobile measurement, privacy, mobile marketing data, and much more. Hosted by John Koetsier, we chat with brands like IMVU, DraftKings, and Mixtiles. We interrogate ad networks like Fyber, Kidoz, AppLike, Vungle, Bluestacks, and more. And we feature global experts like Eric Seufert and Jayne Peressini. Along the way, we hit topics like pLTV, creative optimization, incrementality, granularity, fraud, privacy, success in China ... and much, much more.