The Marketing Intelligence Show

93 Episodes

1. Breaking the silos: Why you should own your marketing data

   Published: 7/12/2023
2. The Kaizen Framework: How to turn marketing data into growth

   Published: 6/29/2023
3. Marketing data, fast and slow

   Published: 6/14/2023
4. What is Marketing Intelligence?

   Published: 5/31/2023
5. Data narrative: How to interpret and tell a meaningful story with your data with Ahmed Elsamadisi

   Published: 1/12/2023
6. Data Literacy: How to build a data-driven culture with Lee Feinberg

   Published: 10/31/2022
7. How to create and measure paid ABM campaigns with Vin Turk

   Published: 10/12/2022
8. Making the most of first-party data with Josh Perlstein

   Published: 9/8/2022
9. Future-proofing your marketing measurement with the Plan-Build-Launch framework with Chris Mercer

   Published: 8/24/2022
10. Contextual advertising: How it works and why you should try it with Ned Dmitrov

    Published: 7/27/2022
11. Putting marketing data into action through reverse-ETL with Supermetrics, Google, and Hightouch

    Published: 6/15/2022
12. How to set up Google Analytics 4 for ecommerce with Enrico Pavan

    Published: 6/1/2022
13. Breaking down the three pillars of marketing—awareness, nurturing, and trust with Erik Huberman

    Published: 5/18/2022
14. Digital audio advertising 101 with Spotify

    Published: 5/4/2022
15. How to create, run, and manage marketing campaigns for B2B SaaS businesses with JJ Reynolds

    Published: 4/20/2022
16. How to test ecommerce campaigns purposely with Colby Flood

    Published: 4/6/2022
17. How to create, run, and measure ABM campaigns for ecommerce with Simeon Atkins

    Published: 3/9/2022
18. How Groupon manages and measures full-funnel performance marketing with Samantha Lloyd

    Published: 2/23/2022
19. How marketers can implement marketing mix modeling with Mark Stouse

    Published: 2/9/2022
20. Data ethics in marketing with Stéphane Hamel: How to approach marketing data responsibly

    Published: 1/26/2022