The Marketing Intelligence Show

93 Episodes

1. How Data Speaks uses impact-based attribution to measure and improve advertising ROI

   Published: 5/2/2024
2. Future of media & advertising: AI, AR, VR, and the evolving landscape of marketing with Mindgruve

   Published: 4/18/2024
3. Marketing attribution in a privacy-first world: MMM, incrementality testing, and triangulation with Andrew Covato

   Published: 4/3/2024
4. Decoding Incrementality testing: A deep dive into marketing measurement techniques with Olivia Kory

   Published: 3/21/2024
5. The right data for better decisions: How marketers can use on-demand and centralized data to make better decisions

   Published: 3/7/2024
6. The future of Google Search & Ads in the age of Gen AI

   Published: 2/15/2024
7. Multi-touch attribution (MTA) vs marketing mix modeling (MMM)

   Published: 2/1/2024
8. The future of B2B measurement

   Published: 1/18/2024
9. Big data for marketers: Why, how, and where to start

   Published: 1/4/2024
10. Marketing leader roundtable: Fueling your growth with data in 2024

    Published: 12/22/2023
11. Using data to power your next step: Fueling 40% annual growth

    Published: 12/21/2023
12. The Supermetrics Full-Funnel Brand Test: How we used data to develop and launch a new brand identity

    Published: 12/14/2023
13. The next generation of marketing mix modelling

    Published: 11/30/2023
14. Why now is a great time to move to a marketing data warehouse

    Published: 11/23/2023
15. How top consumer brands measure marketing with Michael Kaminsky

    Published: 10/18/2023
16. The importance of first-party data in marketing and why CMOs should invest in a marketing data warehouse

    Published: 10/4/2023
17. Start Trusting Your Data: A marketing data governance framework for CMOs

    Published: 9/6/2023
18. Marketing mix modeling for marketing leaders

    Published: 8/23/2023
19. The Marketing Analytics Lifecycle

    Published: 8/9/2023
20. Most of your problems are due to (a lack of) Marketing Data Governance

    Published: 7/27/2023