The Native Experience Podcast: Translation, localization and multicultural marketing discussions

A podcast by LEXIGO.COM

Categories:

Business Technology

36 Episodes

  1. #016: Driving the User-centric Uber Experience with Renato Beninatto

    Published: 10/31/2023

  2. #015: Pioneering Language and Localization Through Klingon and Inuktitut with Soren Eberhardt

    Published: 9/25/2023

  3. #014: Localisation, Technology and the Gartner Hype Cycle with Josef Kubovsky

    Published: 9/11/2023

  4. #013: Marketing, Storytelling and Connecting With Diverse Perspectives with Tony Lee

    Published: 8/29/2023

  5. #012: Promoting Diversity and Inclusivity: Intercultural Dialogue, Self-Awareness, and Global Perspectives with Lisa Tribuzio

    Published: 7/31/2023

  6. #011: Technology, Social Psychology, and Work-Life Balance in Localization with Ewandro Magalhaes

    Published: 7/24/2023

  7. #010: Translating and Interpreting for Heads of State and the United Nations with Ewandro Magalhaes

    Published: 7/17/2023

  8. #009: Making People Feel Like They Are Home: Creating the Ultimate Native Experience with Cynthia Dearin

    Published: 7/10/2023

  9. #008: Empathy and Feedback: Keys to Success in the Localization Industry with Jorge Russo dos Santos

    Published: 7/3/2023

  10. #007: Uber's Experience with End-User Perception in Localization with Renato Beninatto

    Published: 6/26/2023

  11. #006: Chat GPT and Multilingual Models—The Future of Translation? | With Konstantin Savenkov

    Published: 6/19/2023

  12. #005: The Value of Context—Avoiding Misunderstandings in Translation and Multicultural Communication with AUSIT President, Angelo Berbotto

    Published: 6/12/2023

  13. #004: The Significance of Context in Translation and Localization with Andrzej Nedoma

    Published: 6/5/2023

  14. #003: Navigating Multicultural Communication and the Role of Translators in Multicultural Societies with Erika Gonzalez

    Published: 6/5/2023

  15. #002: Creating a Truly Native Experience: A Discussion on Language, Culture, and Design at Canva with Rachel Carruthers

    Published: 6/5/2023

  16. #001: What is The Native Experience?

    Published: 6/5/2023

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Welcome to The Native Experience by LEXIGO, the go-to podcast for navigating translation, localization, and multicultural marketing.Join us in each episode as we delve deep into the power of delivering native experiences that go beyond mere translation. With topics ranging from translation and hyper-localisation strategies to cutting-edge technologies driving in-language content, The Native Experience offers a comprehensive look into authentic ways to reach, connect, and engage with audiences in their native language.Tune in to gain actionable insights from professionals with on-the-ground experience to localisation heavyweights such as Microsoft, Canva, Uber and more, with topics including:The evolving methodologies behind effective translation and localisationThe importance of co-creation in developing content that triggers behavioural changeCase studies on successful (and unsuccessful) in-language effortsEmerging trends and technologies reshaping the industry