FINITE: B2B Marketing Podcast for Tech, Software & SaaS

168 Episodes

1. #108 - Emotion-led B2B tech marketing with Richard Maclauclan, VP Brand at Workhuman

   Published: 8/22/2022
2. #107 - B2B rebranding on a budget with Idan Gol, VP Marketing at Mesh Payments

   Published: 8/8/2022
3. #106 - Bridging the gap between marketing and comms with Evelina Amanatidou, Global Head of Marketing Communications at Temenos

   Published: 7/25/2022
4. #105 - Reducing churn in self-serve SaaS with Jesus Requena, VP Growth Marketing at Figma

   Published: 7/11/2022
5. #104 - Redefining the standard of B2B tech branding, with Blair Josephs Jansen, Senior Brand Strategist at Equinix

   Published: 6/27/2022
6. #103 - Where is ABM going next? From the ABM panel at FINITE Fest

   Published: 6/13/2022
7. #102 - Tackling tech debt with Lindsay Rothlisberger, Head of Marketing Operations and Email at Zapier

   Published: 5/30/2022
8. #101 - Biggest mistakes B2B marketers make in paid social with Jules Foster, Director of Global Paid Social Marketing at Automation Anywhere

   Published: 5/16/2022
9. #100 - Demand gen from scratch with Adam Holmgren, Head of Demand Gen at GetAccept

   Published: 5/2/2022
10. #99 - Pushing the limits of virtual events with John Rocker, Director of Social Media at Dynatrace

    Published: 4/25/2022
11. #98 - Educating a B2B market with Jed Corenthal, CMO at Phenix

    Published: 4/11/2022
12. #97 - Encouraging team engagement virtually with Kristi Flores, CMO at Tektronix

    Published: 4/4/2022
13. #96 - 5 steps to beat boring B2B marketing with Patrick Ward, VP of Marketing at Rootstrap

    Published: 3/28/2022
14. #95 - Tips for moving from startup to scaleup with Ioana Serban, VP of Marketing Ops and Demand Generation at FintechOS

    Published: 3/21/2022
15. #94 - Why B2B product marketers have higher salaries with Rohan Modi, Global Head of Product Marketing at ComplyAdvantage

    Published: 3/14/2022
16. #93 - To focus on acquisition or retention? That is the question. With John Dawes, Associate Director at Ehrenberg-Bass Institute for Marketing Science

    Published: 3/7/2022
17. #92 - From sales-led to product-led B2B growth with Brendan Miller, Head of Global Marketing Strategy and Operations at Rapyd

    Published: 2/28/2022
18. #91 - The subtle art of marketing to developers with Christie Fidura, Director, Global Developer Marketing at Salesforce

    Published: 2/21/2022
19. #90 - Best practices for data privacy in B2B marketing with Kate Parker, COO at Transcend

    Published: 2/7/2022
20. #89 - Collaborating through disruption with James Bridgman, Head of Global Marketing at Pollinate International

    Published: 1/31/2022