Retail Reinvented: AI's Impact on eCommerce with Jo Lambadjieva

In this episode of Women and AI, hosts Jenny Kay Pollock and Lana A Dubinskiy chat with Jo Lambadjieva, an expert in e-commerce and AI integration. They discuss the transformative impact of AI on e-commerce, the importance of adapting marketing strategies to generational differences, and the necessity for brands to embrace AI tools. Jo shares her journey into AI, the role of AI in her newsletter, and highlights inspiring women in the AI community. Resources:  Meet Our Guest: ⁠Jo on LinkedIn⁠ ⁠Amazing Wave Website⁠ AI Tools & Resources:  ⁠Jo’s Ecommerce AI Newsletter: ⁠ Claude   ChatGPT  Perplexity  Poe  Who to Follow:  ⁠Heather Murray⁠ ⁠Audrey Chia⁠ ⁠Tara Thompson⁠ Connect with Women And AI  Follow ⁠Women And AI on LinkedIn⁠  Visit ⁠Women And AI Website ⁠ Takeaways AI is becoming essential for e-commerce success. Understanding customer data is crucial for brands. Generational differences affect AI adoption strategies. Brands should start using AI tools immediately. AI can enhance marketing processes significantly. Community support is vital for women in AI. AI can help create effective customer personas. Continuous learning about AI is necessary for brands. AI tools can streamline content creation for newsletters. Women in AI should uplift and support each other. Chapters 01:44 - E-commerce and AI Integration 06:35 - The Future of AI in E-commerce 11:32 - Generational Differences in AI Adoption 15:15 - Getting Started with AI for Brands 20:03 - The Role of AI in Newsletters 24:57 - Jo's AI Origin Story 28:31 - Women Inspiring Women in AI 32:29 - Closing Thoughts and Community Support