The Beauty Edit with Cult Beauty Co-Founder, Alexia Inge

Alexia calls herself an ‘accidental entrepreneur’. Judging by the success of Cult Beauty today, there was nothing accidental about her flair for business. Alexia started her career as a fashion journalist and worked at The Telegraph under Hilary Alexander. She then found her way into PR where she learned how to build brands. She launched Cult Beauty back in 2008 with the aim to bring indie or cult brands to a wider audience by creating stories around the products. Fast forwa...