IN DETAIL: Jace Tyrrell, Chief Executive of the New West End Company

Prior to the pandemic, London’s West End, which is to say the world-famous streets of Oxford, Bond and Regent and their interconnecting roads and alleyways, contributed the equivalent in GDP to UK economy of the entire country entire of Wales. Much of that was down to its stores and the attraction they hold for shoppers from around the UK, and, importantly, around the world. Some of the planet’s most famous stores, such as Liberty, Selfridges and, of course, the Topshop flagship (and what wil...