In Conversation with Heist CEO, Natasja Giezen Smith

Natasja Giezen Smith is CEO of innovative women’s hosiery and underwear brand Heist. Just as the pandemic hit in March 2020, Natasja joined the London-based business, which is famed for in sag-proof tights, innovative shapewear and comfortable, yet flattering, underwear. Heist is known for bringing high technology into its products, for its inclusive sizes and skin tones and for embracing women of all ages. Natasja initially joined Heist as Chief Commercial Officer and was promoted to t...