In Conversation with ASKET Co-founder, August Bard Bringéus

August Bard Bringéus is the Co-founder of sustainable direct to consumer Swedish menswear brand ASKET, which he founded in 2015 with business partner Jakob Dworsky whom he met at the Stockholm School of Economics. Both had grown frustrated at how hard it was to find simple and quality staples such as the humble T-shirt, sweatshirt and Oxford shirt, that fitted well and weren’t mass produced. The whole ethos of ‘buy less’ but buy better’ was very much at the forefront of their business p...