(AMA) Devon Watts, Head of Marketing @ Anrok: How Anrok Supercharge Marketing With AI
The Search For Growth - A podcast by Alfie Marsh

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In this Ask-Me-Anything session, Alfie Marsh, Co-Founder & CEO of Toolflow.ai, sits down with Devon Watts, Head of Marketing at Anrok, to discuss how to leverage AI within the marketing function. They cover a range of topics, including programmatic SEO, chatbots, content creation, and more. Here are some of the key talking points from the conversation:- Introduction to Devon Watts and her background in marketing across various companies- Overview of Anrok, a B2B SaaS company that automates sales tax compliance- Structure of Devon's marketing team at Anrok- Use of AI-powered chatbots for brainstorming and generating first drafts of content- Leveraging AI tools like Descript for video editing and transcription- Exploring programmatic SEO and its benefits for creating landing pages optimized for specific keywords- Challenges in finding accurate tax data for different jurisdictions- The potential of AI in image and video creation for marketing purposes- The importance of maintaining a unique point of view in thought leadership content- Where to find Devon and Alfie on LinkedIn and their respective company websitesTo learn more about Devon Watts and Anrok, visit their LinkedIn profiles and the website. Devon Watts: / devonwatts Anrok: www.anrok.comToolflow: www.toolflow.ai Alfie Marsh LinkedIn: / alfiemarsh Join the community and upskill with AI: https://airtable.com/appSpdQxElUSLflR... Get full access to Learn AI with Alfie at alfiemarsh.substack.com/subscribe