#14 COO @Chargehound, Pallavi Kuppa-Apte | Using YC to Get Customers | Going from Pivot to Acquisition | Marketing Hacks for Conferences

(00:50) Starting at Beacon, a YC-backed crowdfunding journalism company(03:03) Pivoting to Chargehound(09:01) Using tech stack to get the idea for Chargehound, chargeback overview(13:53) Getting first YC customers(17:04) Identifying the correct types of customers(22:10) Identifying which is easier to sell to - customers using alternatives or ones without a solution(27:53) Leveling sales up over time(28:33) Distribution strategy and using puppies as a marketing hack at a conference(36:48) Getting acquired by PayPal - timeline, process(39:29) Getting ideas for new companies(42:20) Hiring insights(44:13) Challenges at Chargehound(45:44) Rapid fire questions - Books and pieces of advice Pallavi Kuppa-Apte's LinkedInChargehoundBooks MentionedThe Messy MiddleMaking of a ManagerWhen Breath Becomes AirThe Search For Growth PodcastAlfie Marsh B2B Go-To-Market AdvisoryAlfie Marsh's Newsletter "Rocket GTM"Chris Gibson's Newsletter "Content I Consumed"Alfie's LinkedInChris' LinkedIn Get full access to Learn AI with Alfie at alfiemarsh.substack.com/subscribe