#12 Thinking Fast and Slow | Using Cognitive Science in Business | System 1 vs System 2 thinking | Narrow vs Broad Framing

(00:00) Intro - Daniel Kahneman Thinking Fast and Slow(00:58) Defining System 1 and System 2(04:22) Cognitive friction(06:23) Pattern matching in sales and hiring(07:36) System 1 as heuristics(08:34) System 2 takes energy(10:05) Narrow vs broad framing(12:19) Narrow framing in life and the availability heuristic(15:24) Framing when making business decisions(19:45) Framing in sales(23:58) B2C as System 1, B2B as System 2 implications(29:56) Interplay between System 1 and System 2 - illusions and traps(31:38) Loss aversion and EV(34:12) The biggest competition in sales is the status quoBooks MentionedThinking Fast and SlowThe Chimp ParadoxThe Search For Growth PodcastAlfie Marsh B2B Go-To-Market AdvisoryAlfie Marsh's Newsletter "Rocket GTM"Chris Gibson's Newsletter "Content I Consumed"Alfie's LinkedInChris' LinkedIn Get full access to Learn AI with Alfie at alfiemarsh.substack.com/subscribe