The Week In Ad Tech Headlines (May 14th - May 18th)

Q1 2018 Paid Media Benchmark Report: https://www.adstage.io/resources/q1-2018-ppc-benchmark-report/ Facebook Suspends Some 200 Apps in Data-Abuse Investigation Following the Cambridge Analytica scandal, Facebook has suspended some 200 apps for suspected misuse of users’ information. Mark Zuckerberg said that Facebook would continue to examine tens of thousands of apps that collected large amounts of user data. Twitter Announces Global Change To Algorithm Twitter will now use behavioral signals -- how users react to a tweet -- to assess if an account is “adding to or detracting from conversations.” For example, if an account tweets at multiple other users with the same message, and all of those accounts either block or mute the sender, Twitter will recognize that the account’s behavior is bothersome. Snapchat Starts Showing Six-Second Ads That Viewers Can’t Skip Voluntary ad viewing no more. The first forced-view ads, meaning they can’t be skipped, started popping up on Snapchat this week. The new ads only appear in Shows, the professionally produced, episodic series from Snapchat’s media partners. Amazon Tests Ad Tool That Rivals Google, Criteo The new tool will let merchants selling on Amazon purchase spots that will follow shoppers around the web and retarget them with ads. Currently, merchants can only buy ads on Amazon, so the new tool will give them a much wider reach. Is Apple Angling To Cut Out App Attribution Vendors? In late March, Apple quietly released SKAdNetwork, an API that allows advertisers to directly attribute installs from the App Store. This move could cause third-party attribution providers to become obsolete. Introducing Dynamic Ads for Lead Generation Facebook’s new dynamic ads for lead generation allow advertisers to direct prospective car buyers to submit their information through a native form in the ad unit (pre-filled with the person’s information).