Episode #092 - James Tabor - How Blockchain Technology is Changing the Future of Advertising

Welcome to episode #92 of The PPC Show. This week we're joined by James Tabor, CEO of MEDIA Protocol to talk about about blockchain technology, data, ad fraud, and developing better relationships between consumers, advertisers, and publishers. Tune in to learn: - How to utilize consumer data - through content engagement - to help better inform ad spend - How blockchain is better and more secure than traditional advertising as data will be kept safe through the ledger - How blockchain technology could improve the relationship between consumers and advertisers