Episode #090 - Cory Henke - YouTube Ads: Where Branding & Direct Response Collide

This week we're joined by Cory Henke, the Founder and CEO of Variable Media, to discuss the benefits of YouTube advertising for branding and direct response marketers. You’ll learn: - How Cory got into video marketing - What's the best way to start with video ads - Focus areas for creating video and what to test - What does day trading audiences mean