Episode #075 - The Importance of Ad Copy and Content in Online Advertising

Welcome to episode #75 of The PPC Show, where we interview the best and brightest in paid marketing. This week we're joined by Ferdinand Götzen, the Head of Growth at Recruitee. In this episode, Ferdinand talks about the importance of ad copy and content in online advertising. Stay tuned as he covers: - The most important elements of ad copy - Images versus the copy - Content marketing for different stages of the funnel - Changing ad copy across networks and customer journey