Episode #072 - The Rise of the Technical Paid Marketer

Welcome to episode #72 of the PPC Show, where we interview the best and brightest in paid search and social media advertising. This week we're joined by Gianluca Binelli, founder of Booster Box Digital. In this episode, Gianluca joins us to talk about the rise of technical marketers. Stay tuned to learn: - How he got started working at Google - Why he decided to learn how to write scripts and Python - Three products he built to solve and scale client issues using code (Zuul, Caligola, Cherry Picker, Pincer Move)