Episode #068 - Setting Up Advanced Event Tracking and A/B Testing with Google Optimize

Welcome to episode #68 of the PPC Show where we interview the best and brightest paid search and paid social marketers. I'm your host JD Prater. This week I'm joined by Brandon Green, Director of Digital Acquisition at Telegraph Creative to discuss the power of event tracking in google analytics and how to use Google Optimize for A/B testing. Stay tuned as he shares his learnings and tips for website testing.