Skill #20: Understanding Content Marketing

📣 Special announcement: The Not-Boring Tech Writer team (Kate and Chad) will be at Write the Docs Portland in May. Thanks to KnowledgeOwl's sponsorship, they’ll be wearing KnowledgeOwl and The Not-Boring Tech Writer t-shirts and giving out The Not-Boring Tech Writer stickers. If you're attending WTD Portland this year, please say hi to Kate and Chad, let them know what you think of the show, and swing by the conference swag table to grab some free stickers so you can flaunt your not-boring tech writer status with the world!_____________________________________________As technical writers, we excel at turning technical information into documentation that helps users understand complex concepts. We write software documentation that helps users understand a product; we create video tutorials that teach users how to use a feature. Software documentation is the technical writers’ bread and butter; however, perhaps unknowingly, technical writers could also thrive at content marketing: a form of marketing that shares a company’s story and expertise in an interesting, sales-boosting way.To help us unpack this skill, we have Chad Lott on the podcast: Senior Copywriter at Zenreach, who, everyday works in the full suite of content marketing—from corporate blog writing to Google Ad Words.In this episode, Chad shares his experiences as a content marketer, plus, shares tips on how you can transition into the field, includingHow content marketing differs from technical writingHow content marketers succeedAnd how to use your existing skills to transition into technical writingShow Notes: Zenreach blogAirtable blogDrift blogChad’s Scary Thoughts podcastChad on Twitter