Jeff McGregor, CEO, Truepic - Authenticating what’s real in a deepfake, synthetic world

Before the decade is out, over 90% of all the content on the internet will be artificially generated. From deepfakes of famous faces to flattering (or not-so-flattering) Instagram and TikTok filters, we've already seen a glimpse of what's possible. But as generative AI rapidly evolves and becomes more widespread, fake media is getting real… deceptively real. Separating fact from fiction will soon become nearly impossible, and, left unchecked, the proliferation of fake and manipulated digital ...