How to use machine learning to analyze attribution windows with Esa Tiusanen

The Marketing Intelligence Show - A podcast by Supermetrics - Thursdays

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Business

In this podcast episode, we catch up with Esa Tiusanen from Columbia Road to learn more about marketing attribution. Esa shares: How to use machine learning to improve your attribution models How to evaluate different attribution models How to analyze your models’ performance Links mentioned on the show: Follow Esa on LinkedIn. Check out Columbia Road. Start your 14-day free trial of Supermetrics. Follow Supermetrics on Twitter. Follow Anna on Twitter.