Chinese Cars – and Why They (Still) Aren’t Catching On in Germany

A LinkedIn post that hit like lightning—over 200,000 impressions, hundreds of comments, and a heated debate: Why is the offensive by Chinese car manufacturers failing in the German market despite billions in investment, solid technology, and aggressive pricing? In this episode, I analyze: What we can learn from the market entry of Japanese and Korean OEMs Why BYD, Nio & Co. are technologically advanced but fail to make an emotional connection What future scenarios are conceivable for Chinese vehicles in Europe Between China-speed and European skepticism lies a deep divide—culturally, in branding strategy, and emotionally. Anyone wanting to succeed in Germany needs more than just a good product. A reality check on brand identity, user acceptance, and the power of emotion in the automotive market.