#191: Building a Freight Brokerage Brand: The Power of Consistency and Content Marketing with Paul-Bernard Jaroslawski of FreightCaviar & ShipperCRM

During this episode, Santosh is joined by Paul-Bernard Jaroslawski, Co-Founder at FreightCaviar and ShipperCRM. Paul shares his unexpected entry into the freight brokerage industry, his journey through various roles, and the creation of his successful ventures. The discussion highlights the importance of content marketing, particularly using memes and other industry-specific tools to engage the logistics audience. Paul emphasizes consistency in content creation, balancing quality and quantity, and measuring success through engagement metrics. The episode offers valuable insights into building a strong community and driving business success in the logistics sector. Don’t miss it!