S2 Ep14: Ian Johnston on the escapist experience

Retail experience isn’t just about UX tech, but about understanding how we blend all touchpoints we have with the customer into a single, seamless conversation, as Quinine’s founder Ian Johnston explains to Martin Raymond in his latest Back to the F**kture podcast. Quinine Design’s Ian Johnston is a man with a mission – and it’s all about experience. Or should that read phygXperience, digUXperience, or plain old Experience 3.0 where experience isn’t just a noun or a verb, it’s a journey of many moving and inter-related parts? Tune in to hear from The Future Laboratory co-founder and Back to the F**kture host Martin Raymond and guest Ian Johnston delve into all things experiential.