The Future Is... Seamless Shopping (feat. Tractor Supply Company)

Robert Mills, executive vice president and chief technology, digital commerce and strategy officer at Tractor Supply Company, and Karen Bomber, senior director of customer marketing in Honeywell's Productivity Solutions and Services division, discuss how US lifestyle retailer Tractor Supply is approaching digital transformation to upgrade its customer experience. They also share their thoughts on the latest consumer trends and the future of "phygital" - the blending of physical and digital - ...