162 - Yael Joffe of 3X4 Genetics: How To Rethink Your Entire Business Plan When Crisis Hits

Nick Hughes is joined by Yael Joffe, Founder and Chief Science Officer of 3X4 Genetics from Seattle, WA. 3X4 Genetics is a venture-backed genetics testing company that helps doctors and dietitians integrate genetics into their practice. As the episode starts we hear Nick and Yael quickly jump into an engaging conversation first learning her background and why she chose entrepreneurship. What was it about running her own business she could not get away from? Was there a turning poi...