Three Shifts For Massive Profitability

Have you ever listened to someone more experienced than you as they told you something important....yet you chose to ignore it? I know I have. During the first seven years running my brand consultancy, I ignored not only what I learned from industry leaders and gurus, I ignored my own advice...the advice I gave my clients as a strategist... I feel like such an idiot...but I more or less wasted seven years building my agency the wrong way... I am talking about the same way practically everyone builds and operates their agency, consulting firm...or any professional service firm. Hope you enjoy the episode.