The CMO Outlook: The Delicate Balance of Data and Authenticity

In our latest episode, Jamie and Johann are joined by SAP’s Global CMO, Maggie Chan Jones, to examine what it means to be a marketer in the digital age. They examine the importance of meaningful customer connections as a requirement to compete in an increasingly commoditized market. They answer questions around how marketers can balance data-driven insights while still appealing to human emotion and authenticity.