How to Write a Press Release and Get Published E166

Have you written a book to become a tech thought leader? But how do you ensure you get maximum exposure for your hard work?Mickie Kennedy, founder of eReleases, a press release distribution company shares his journey from a poetry enthusiast to a PR expert, stressing how press releases can significantly boost the visibility and success of small businesses and startups.We discuss:1) Actionable tips on writing compelling press releases2) Leveraging surveys to improve your chances of being featured in a popular publication3) Using AI to enhance your PR strategyTune in to learn how to effectively tell your story through press releases and attract media attention.00:00 Meet Mickie Kennedy: Press Release Marketing Expert01:17 The Power of Press Releases for Small Businesses02:29 Mickie's Journey from Poetry to PR03:47 The Evolution of Press Release Distribution04:28 Crafting Effective Press Releases14:37 Using Surveys to Enhance Press Releases22:48 Success Stories and Real-World Examples27:36 The Power of Storytelling in Product Launches28:07 Sharing Personal Stories to Connect with Audiences28:40 Incorporating Origin Stories in Press Releases29:53 The Impact of Strategic Press Releases32:33 Mickie's Personal Branding with Glasses33:28 The Role of Timing in Press Releases36:49 Mickie's Free Masterclass on Strategic Press Releases38:08 How to Work with E-Releases38:55 Using AI for Press Release Writing41:20 Crafting Compelling Quotes for Press Releases44:49 The Frustration of Needless Emails47:36 ConclusionMickie Kennedy is an expert at helping small businesses, authors, and startups increase their visibility and credibility through tier-1 press release distribution. Mickie founded eReleases 25 years ago after realizing that small businesses desperately need a press release distribution service they can actually afford, giving them access to the media and to a national newswire – all with a personal touch. Mickie lives in Baltimore County, Maryland.Mickie has created a free video Master Class on how to create a winning PR strategy, based on the PR campaigns of his most successful clients: https://www.ereleases.com/plan/⚡️ In each episode, Paddy Dhanda deep dives into a new human Superpower to help you thrive in the age of AI.Paddy Dhanda (Host)Paddy works at the largest Tech training organisation in the UK and is passionate about helping tech professionals build human skills to thrive in the age of AI.Contact Paddy: [email protected] to my newsletter:👉 Newsletter: https://www.superpowers.school/subscribe Get full access to Superpowers School at www.superpowers.school/subscribe