Pioneering change in health insurance with Will Young

Navigating the maze of health insurance can be a daunting challenge for small businesses, but it’s a critical cornerstone for their growth and employee well-being. This episode features an informative conversation with Will Young, CEO and Co-Founder of Sana Benefits. He breaks down the intricacies of reshaping health plans to be more accessible and effective for small enterprises.Key Takeaways: (02:06) Addressing health insurance as a major pain point for small businesses was the motivation behind starting Sana.(02:39) Building a virtual primary care practice to enhance the healthcare experience.(03:59) The shift toward value-based care models in healthcare is worthy of discussion.(05:44) Trends in the health insurance market, including the rise in healthcare’s share of GDP.(08:32) Sana’s focus is on small businesses and their unique needs.(10:09) Efforts to transform patient experience through exceptional customer service and virtual care.(11:34) A strategy for treating any provider as in-network to simplify processes for members.(16:02) The role of brokers in the health insurance market and Sana’s relationship with them.(21:30) Insight into Sana’s product strategy, focusing on healthcare.(24:59) Will shares advice for starting a business in regulated industries.Resources Mentioned:Will Young -https://www.linkedin.com/in/williamcyoung/Sana Benefits | LinkedIn -https://www.linkedin.com/company/sana-benefits/Sana Benefits | Website -https://www.sanabenefits.com/Any specific guest you’d like to hear on the show? Leave your suggestions at https://www.smbtechinnovators.com/.Thanks for listening to SMB Tech Innovators, powered by Gusto | Embedded Finance, Vertical SaaS, Payroll API. If you enjoyed this episode, hit the subscribe button and never miss another insightful conversation. And be sure to leave a review to help get the word out about the show.This episode of The SMB Tech Innovators Podcast is brought to you by Gusto. Gusto has spent a decade building and testing its payroll, tax filing, and compliance infrastructure, which is available as a robust set of APIs so you can develop custom-tailored payroll solutions.For more information, go to https://gusto.com/.#SMB #Fintech #Innovation #Saas #HR #Payroll #SmallBusiness