Fueling the Creator Economy with Sima Gandhi

On this episode, Somrat Niyogi, General Manager & Head Of Business Development at Gusto, speaks with Sima Gandhi, Co-Founder and CEO at Creative Juice.There was a time not long ago when digital content creation was only considered a hobby.Now, due to easy internet access, growing popularity and widespread globalization, many people have considered content creation as a full-fledged career option, which opens up a massive demand for financial literacy in this niche.Today, Sima discusses what exactly defines a creator, why they should treat themselves like a business, and how Creative Juice was built with the intention of handling every financial inquiry a creator could have.Highlights include:- Sima’s diverse background and joining Plaid early on.- What is a creator?- Could Creative Juice have existed a decade ago?- How traditional banks view the market of creators.- The risk for Creative Juice and creators.- Advice for founders in the creative economy.- How to determine the next best project to take on with so many options.Sima Gandhi - https://www.linkedin.com/in/sima-gandhi/Learn more about Creative Juice at https://www.getjuice.com/Any specific guest you’d like to hear on the show? Leave your suggestions at https://www.smbtechinnovators.com/Thanks for listening to The SMB Tech Innovators Podcast. If you enjoyed this episode, hit the subscribe button and never miss another insightful conversation. And be sure to leave a review to help get the word out about the show.This episode of The SMB Tech Innovators Podcast is brought to you by Gusto. Gusto has spent a decade building and testing its payroll, tax filing, and compliance infrastructure, which is available as a robust set of APIs, so you can develop custom-tailored payroll solutions.For more information, go to https://gusto.com/#SMB #Fintech #Innovation #Saas #HR #Payroll #SmallBusiness