Self-worth through the portal of scent with ASCENTION founder, Greta Fitz

Greta has over two decades of experience growing brands at Coty, Shiseido, L'Oréal, and disrupted the fragrance industry with the creation of Clean Reserve in 2016. She’s united her extensive clean beauty expertise, alongside her own wellness journey, to create a whole new beauty category that she calls “Wellness Fragrance.” Following a serious health-scare, Greta realized the visceral power of scent and how it’s directly tied to emotions. She used aromatherapy principles in her own self-care...