Marlon Nichols: Cultural Investing | SALT Talks #108

Marlon Nichols is a founding managing partner at MaC Venture Capital (formerly known as Cross Culture Ventures), which finds the entrepreneurs who are building the future for the rest of America. A career started in consulting eventually led to venture because as a VC, one has skin in the game for the length of that investment. It offers the ability to directly shape the nature of the companies, supports more diverse entrepreneurs and identifies opportunities to address traditionally underserved communities through entrepreneurialism. Slowly, there are signs of increased focus on diversity in the venture capital space with many groups reporting on their diversity numbers. “A nerve has been struck, and people are digging in and seeing the value; not only the social value but the economic value of diversity.” Coining the term, “cultural investing,” it seeks to identify global behavioral shifts with potential staying power. Pop culture is the driving force, so it is used as a key indicator in predicting where major cultural movements are heading. ————————————————————————— To learn more about this episode, including podcast transcripts and show notes, visit salt.org/talks Moderated by Anthony Scaramucci.