7. A creator, an influencer and a founder walk into a bar...

https://saasfluencer.beehiiv.com/subscribeAs a part of SF Tech week, many of you got to hear 3 amazing speakers in the creator economy breaking down the misconceptions in B2B influencer marketing. If you weren’t able to join us live, now is your time to shine! The event recap is here!Sooo, what can you learn from this?🪴💼 How to re-frame how you think about growth when your company evolves from a B2C to B2B company. + is there still room for influencer marketing in the B2B world?? 📣 💭 How to have an always on, 24-7, raw & honest focus group (+ more in the episode about how to actually respond to the focus group findings)🥸 ⁉️ Whether creating controversial content for the sake of drumming up engagement is helping or hurting you in the long-term🤳🏼🤝 How to take your marketing off the screen and into real life, where it counts (esp. if you’re trying to make sales) Wait, who are these people again?So glad you asked, ‘cause they’re all deeply knowledgeable with very different perspectives on the creator economy.🔵 Colin Rocker - Career-focused Content Creator with 375k+ following on IG and Tiktok, Helping first gen professionals succeed in Corporate America.🔵 Annie Ng - Social & Brand Partnerships lead Tango, who has built and growth their influencer marketing program from the ground up.🔵 Leon Lyakovetsky 💬 - Co-Founder of Siftsy 💬, the social media comment section analytics tool for audience insights at scale.🔵 and me, Amanda Branson - founder of SaaSfluencer, the marketing consultancy for B2B brands looking to break the mold and grow with influencer marketing.-AB This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit saasfluencer.substack.com