1. Creator with 340k+ followers helps first-gen professionals navigate the workplace | Colin Rocker

https://saasfluencer.beehiiv.com/subscribeThis creator with 340k+ followers helps first gen professionals navigate the workplace. His story:* In 2020, Colin was skeptical of TikTok’s potential to be a legitimate platform for things other than TikTok dances and trends, but after he downloaded the app and was up until 2 am the first night parsing through videos his algorithm placed for him, he knew something was there. It took Colin a bit of experimenting with different content themes before his niche of career advice & consulting eventually found him. * We discussed why brands should invest in B2B influencer marketing, or at least experiment with it. The term “influencer” felt a bit trivializing for these knowledge leaders who are quickly becoming SaaS brand’s top trusted partners. * Untapped potential on LinkedIn as a gold mine for influencer marketing before it’s so highly regulated (and due to the super high nature of running paid ads on LinkedIn)* Colin’s advice if someone is looking to start creating their own content - experimenting and learning about what resonates with people and starting to build an audience authentically.* How brand-creator match, authenticity and storytelling have been the key to his best campaigns (and who his favorite companies have been to work with)* How content creation has actually tangibly affected his style as a manager and pushed him to be a better teammate.For more info on influencer marketing for your company, contact Amanda. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit saasfluencer.substack.com