51: Micromobility in India - the story of Bounce with SVP, Growth, Bharath Devanathan
Ride AI - A podcast by Oliver Bruce and Horace Dediu

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On today’s podcast, Oliver interviews Bharath Devanathan, SVP, Growth at Bounce Mobility, about their moped sharing business in India. They recently raised a $150m round to expand their operations across India. It’s an amazing conversation - one of the best so far about the potential of shared micromobility to change transport systems for good in fast growing and highly constrained urban environments in the developing world. Specifically we dig into: - The history of how Bharath came to Bounce, and the story of how it morphed into moped sharing. - The biggest operational challenges that they have in Bangalore and other cities they operate in - How the governments in the cities they operate in India regulate and view them, including incredible statistics about how much they’re contributing to first/last mile connections in Bangalore - The rise of Micromobility in the context of the overburdened transport systems in Indian metropolises that need to more 10m+ people a day - Their plans for growth across India - We dig into their KPI’s and how the perform relative to international benchmarks for moped sharing - Their expansion into electric moped sharing and the unique challenges that they’ve faced in user education I found this an amazing interview, that validated Horace’s thesis that the biggest growth in Micromobility will come in developing markets.