37: Micromobility in Europe - an Interview with Lawrence Leuschner, Co-Founder of Tier
Ride AI - A podcast by Oliver Bruce and Horace Dediu

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In this episode, Oliver interviews Lawrence Leuschner, CEO and co-founder of Tier, one of Europe’s largest scooter operators with over 6 million cumulative rides to date. Specifically, we cover: - Lawrence’s background as a successful entrepreneur and his motivations for starting Tier - the landscape for micromobility adoption in Europe, and why Europe is better placed to adsorb these transport innovations - we unpack the reasoning behind their unique operational model and more recent moves into custom hardware - reviews of regulations and data standards across Europe, lessons from Paris and why he thinks Germany is the most promising micromobility market - capital efficiency of operations, and how/why European operators differ from Lime and Bird - current and future integrations with public transport systems, and where this is most likely to occur. All in all, a fascinating interview!