35: Sampo Hietanen from MaaS Global/Whim on Micromobility

In this episode, Oliver interviews Sampo Heitanen, CEO of MaaS Global/Whim on their mobility as a service subscription model they have in Helsinki and a number of other markets. Specifically we cover: - How MaaS Global came to be started - The unique context of Helsinki’s regulatory environment and the enabling factors that made it a great first market - The challenges and opportunities of scaling mobility as a service offerings - ticketing, API’s, regulatory barriers and walled gardens - The importance of docked and dockless micromobility in driving down the costs of the subscription model - Their customer demographics and how this has driven their choices around subscription packages - How he thinks about Uber’s walled garden efforts in the mobility as a service space - The role of governments/regulators in encouraging mobility as a service offerings It’s a great conversation about the shift of business models to mobility-as-a-service subscriptions, underpinned by micromobility.