Retail On Purpose. The Phluid Project's Rob Smith

This week our guest is Rob Smith, CEO & Founder of The Phluid Project and Get Phluid. After many years as a senior executive working with Macy's, Victoria's Secret, Levi's and Nike, Rob followed his passion for social justice and launched The Phluid Project, a rapidly growing non-binary, gender express fashion brand that is grounded in community and build on activism.