Is Digital Deception Fuelling a New Wave of Nutrition Misinformation? With Kate Hilton

Is digital deception fuelling a new wave of nutrition misinformation? That’s the big question we’re unpacking today, and the answer might be more complex than you think. From AI-generated deepfakes to impersonation and identity misuse, digital deception is becoming more common, and more convincing, across health and nutrition platforms. These tools are being used to spread false claims, mimic trusted professionals, and blur the line between fact and fiction online. And in a field where ...