Nike's Naming Tribute, Stranger Things Collab, and Halloween Heat | Inside the Swoosh's Busy Week

Nike BioSnap a weekly updated Biography.Nike has stormed headlines over the past few days, and the most significant story is hands down the renaming of its sprawling 400-acre world headquarters in Beaverton to the Philip H. Knight Campus, honoring the company’s legendary co-founder. The move was announced on the one-year anniversary of CEO Elliott Hill’s tenure and is described as more than a vanity play—it is intended as a living reminder of Knight’s transformative impact and the founder’s mentality still carried through Nike’s workforce. According to the Portland Tribune and Sports Business Journal, the official unveiling comes with plans for a celebration with Knight himself in spring. Existing buildings already feature the names of icons like LeBron James, Serena Williams, and Michael Jordan, but now Knight’s influence is cemented as the permanent heart of Nike’s global HQ.The product front is as busy as ever, especially in sneaker culture. SneakerNews reports a much-anticipated final Stranger Things x Nike collaboration is set to coincide with Netflix’s fifth and final season of the hit show, with fans buzzing about first looks at themed Dunks, LD-1000s, Field General colorways, and an Air Max 1 ’87 spotted on actor Joe Keery. While release dates are under wraps, sneakerheads are already speculating online about storytelling details and tie-ins.Not to be outdone, Halloween fever is overtaking Nike Basketball, as House of Heat details five fresh court silhouettes dropping for the 2025 collection. Ja Morant’s Ja 3, Devin Booker’s Book 1, KD 18, A’ja Wilson’s A’One, Giannis’ Freak 7—all in spooky colors and even a werewolf-inspired fur tongue—glow-in-the-dark elements included. Hype is especially high on social media for the Giannis Freak 7’s unconventional design.Fashionistas down under are flocking to Sydney this weekend for the exclusive Carhartt WIP x Nike capsule, per Sole Retriever. The Surplus Festival collab only drops at Carhartt WIP’s pop-up, with Instagram fueling the FOMO as fans worldwide scramble for a way in.Nike is making headlines in philanthropy as well. Sole Retriever notes the official unveiling of the 21st Doernbecher Freestyle Collection, designed by young patients at OHSU Doernbecher Children’s Hospital. Sneaker auctions and wider retail releases promise to continue the tradition—over $40 million raised so far for children’s healthcare.Behind the scenes, WARC highlights Nike’s ongoing supply chain transformation as a crucial growth accelerator, with advances in inventory management and AI-powered demand planning paying dividends. The company’s direct-to-consumer business is now roughly a quarter of total revenue, a huge jump since pre-pandemic times.Finally, business circles are abuzz as Nike launches its Top of the Line Corporate Apparel Verified Label Shop according to 41NBC. The move could position Nike as the outfitter of choice for office teams looking for verified, high-performance workwear.Across Twitter, Instagram, and TikTok, Nike’s new campus name, Stranger Things teasers, Halloween drops, and Carhartt collab dominated trending tags, while tributes to Phil Knight and unboxing clips for new sneakers fueled the dialogue. It’s clear Nike’s blend of tradition, innovation, and cultural savvy remains unmatched, setting the tone yet again in sport and beyond.Get the best deals https://amzn.to/3ODvOtaThis content was created in partnership and with the help of Artificial Intelligence AI