Soft power: N.Peal cashmere and Hello Kitty
The Entrepreneurs - A podcast by Monocle

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N.Peal’s owner, Adam Holdsworth, discusses his measured approach to the company’s expansion strategy and collaborations. Plus: We meet Tomokuni Tsuji, the CEO of Sanrio, the Japanese entertainment business behind Hello Kitty.See omnystudio.com/listener for privacy information.