Ep 5: Mix mail and digital media for best results with Seema Kumari
Mail Unleashed with Rory Sutherland - A podcast by Marketreach - Thursdays

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How can print media help get all eyes on your brand? Not many people understand the world of print media as well as Seema Kumari, former Senior Marketing & CRM Director at Hearst UK. She joined Rory for an in-depth chat about just how effective mail marketing can be. In this episode, they cover: Seema’s experience at Hearst, working with global publications such as Cosmopolitan, Elle, Good House Keeping and Harper’s Bazaar Why the notion that print is dying is a myth How mail is crucial in conveying high-end products Seema’s experience with programmatic mail The calming effect reading something physical can have Listen to the full episode and you’ll hear why print is thriving. 00:00 Intro 1:37 Tackling the mistaken narrative that print is dying 3:30 How did Seema create an effective programmatic direct mail channel? 05:35 Why an omnichannel approach can make magic happen 07:22 Seema explains why direct mail is undervalued 08:12 Seema’s examples of effective direct mail – The White Company and Hotel Chocolat 10:15 Rory predicts printed catalogues will make a comeback 11:41 Outro Seema Kumari is an D2C marketing leader with 20+ years’ experience in subscriptions, ecommerce, CRM, and customer retention. She’s passionate about creating engaging, multi-channel experiences that put the customer first. Throughout her career she’s managed to drive business growth, loyalty, and recurring revenue through strategic digital marketing and data-led customer engagement. Follow Seema. LinkedIn - https://www.linkedin.com/in/seemakumari/ X - https://x.com/1Seemak Follow Rory. LinkedIn - https://www.linkedin.com/in/rorysutherland/ X - https://x.com/rorysutherland Watch the full episode. Website - https://www.marketreach.co.uk/mail-unleashed/Seema-Kumari-marketing-leader YouTube - https://youtu.be/jKk6-Ex-FZI Want to see how mail delivers big results? Follow us for fresh ideas and standout success stories. ⬇️ LinkedIn - https://www.linkedin.com/company/marketreach-from-royal-mail/ X - https://x.com/MarketreachUK Facebook - https://www.facebook.com/p/Marketreach-100057126832884/ TikTok - https://www.tiktok.com/@marketreachuk