Supplement Business Success Metrics: Optimizing CAC, Payback, and Contribution Margins

E-Commerce Growth For Supplement Brands | Direct-to-Consumer Marketing Strategies - A podcast by Bobby Hewitt - Sundays

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"Send me a text" Key Takeaways from This Episode: Know Your Numbers – Success in the supplement space comes down to understanding three key financial metrics:Customer Acquisition Cost (CAC)Payback PeriodContribution MarginKaak (Customer Acquisition Cost): Most supplement brands spend $70–$120 to acquire a customer. That number affects cash flow and growth — and it’s heavily influenced by your website, ads, targeting, and conversion rates.Payback Period: The time it takes to recoup your Kaak....