#4: Featuring Christoffer Bak - The pains and gains of growing

Episode 4 of Growing With It joined by Christoffer BakChristoffer Bak, Chief Innovation Officer and co-founder of Shaping New Tomorrow, discussed the brand's journey from a local Danish clothing brand to an international success. He emphasized the importance of customer feedback, innovation, and maintaining a strong company culture. Shaping New Tomorrow's growth included a successful Kickstarter campaign, which raised 160,000 Danish kroner, and participation in a Danish version of Shark Tank, which led to significant sales growth. The brand expanded to multiple stores in Denmark and Germany, faced challenges during COVID-19, and is now entering the women's market. Christoffer highlighted the importance of self-development, radical open-mindedness, and maintaining a strong co-founding relationship.Take-aways: Focus on customer needs and feedback to drive innovation, even in traditional industries like clothing.Building a strong company culture and customer experience is crucial for scaling a business successfully.Partnerships and media exposure can provide valuable boosts, but managing rapid growth requires agility and automation.Maintaining open communication and shared vision among co-founders is key to navigating challenges.Continuous self-improvement through habits and learning from others' experiences can help entrepreneurs stay resilient.Chapters:The Founding of Shaping New Tomorrow [0:00 - 10:00]Solving Customer Needs Through Innovation [10:01 - 20:00]Building a Community-Driven Brand [20:01 - 30:00]Scaling Internationally and Overcoming Obstacles [30:01 - 40:00]Leveraging Crowdfunding and Media Exposure [40:01 - 50:00]Maintaining a Strong Co-Founding Relationship [50:01 - 60:00]Cultivating a Scalable Customer Experience [60:01 - 70:00]Embracing Continuous Improvement and Perseverance [70:01 - 97:00]If you wanna learn more about our "Founders" initiative, DM us on our socials listed below:Mikkel on LinkedIn: https://growing-for-it.captivate.fm/miliTravis on LinkedIn: https://growing-for-it.captivate.fm/traliMikkel on Insta: https://growing-for-it.captivate.fm/mikkelTravis on Insta: https://growing-for-it.captivate.fm/travise sure to check out Christoffer Bak om LinkedIn - https://www.linkedin.com/in/christoffer-bak-813134102/Thanks to our sponsors:Shaping New TomorrowState EnergyVestermark Consult