S2 E6 Give Customers Instant Gratification

Don't make your clients, audience, or customers wait for something they can get right away, and even more importantly, Have your product or service eliminate a wait for them.  MRI studies show that the frontal cortex of customers' brains becomes activated when they have to wait. This is bad because this means they are thinking too much, this gives them time to talk themselves out of your offering. It also means people are not in a comfortable state when they have to wait for something. How well do you think a weight loss plan would do if they said, "guess what, you put this weight n about 3lbs a year and we are going to help you take it off at the same speed?" Who would go for that? Does anyone get suckered into the latest get rich slowly plan? No, but get rich quick schemes are sold and generate millions of dollars in courses, programs, and guides every month. Try to sell immediate gratification, not waiting. Amazon sells "order today and get it tomorrow" which is why they sell so much more than regular online businesses. If you are a shipper, at the very least try to offer free shipping, so they can experience the immediate thrill of getting something "right then" for free.  If you are interested in video cameras or lighting for shooting video, click the links or visit us at Broken Moon Media.