S2 E10 Play The Devil's Advocate

This week we talk about how and why you may want to play the devil's advocate with your customers. Research shows that doing so makes them not just more comfortable, but also more convinced in their decision to buy your product or service. When people must defend their decision, they often dig deep into their position in a defensive manner. This works to your benefit by allowing you to "attack" your own product or service and have them defend it. We also looked at the marketing moves we made this week, what worked, and what didn't do much. We are still trying to make movement on Pinterest, and this week we are going to attempt to use emotional grabbing pictures in an effort to showcase the benefits rather than the features. Thanks for all of your continued support. Check out our Facebook Group Page for some exclusive content.