Why DevRel Bridge Doesn’t Do Cookie-Cutter—And What That Means for Scaling

In this episode of Founders, Future, with host Karyn Vadnais, Marcos Placona—founder of DevRel Bridge and former Twilio DevRel leader—shares how he accidentally stumbled into developer relations and now helps B2B tech startups turn developer engagement into revenue. Marcos reveals his "anti-cookie-cutter" approach, where he tailors every client engagement (from content creation to community building) to specific friction points in developer adoption—while grappling with the challenge of scali...