Scaling with Integrity: Jono Bacon on Growing State Shift

In this powerful episode, Mishal Saeed is joined by Jono Bacon, founder of State Shift, for an in-depth conversation on what it really takes to scale a coaching business—without compromising authenticity. Jono shares how State Shift has evolved into a truly scalable company, with systems in place that could double its client capacity today and support even greater growth tomorrow. From the way coaching is delivered to how best practices are documented, every part of the business has been desi...